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»Forums Index »Archive (2017 and earlier) »Data and Content Support »Advertising posing as a News Story
Author Topic: Advertising posing as a News Story (5 messages, Page 1 of 1)

David
-DTN Evangelist-
Posts: 113
Joined: May 7, 2004

I'd rather be...


Posted: Jul 29, 2005 02:51 PM          Msg. 1 of 5
Today I got a stock news alert on a symbol that came through as an advertisement

I was surprised to see that news stories with embedded symbol alerts are now also coming across as advertisements that have nothing to do with news (outside of the advertiser touting their market skill or otherwise) - These stories should at least have the alert symbols contained in them taken out of that field. (the :SYMBOL: identifiers)

Advertising posing as a news story is fine, however it should not be made to look like breaking news on the stocks it contains. It just triggers an alert (in my system anyway) that takes the user to the advertorial. Maybe a new identifier :ADVERT: could be added in the symbol field so that those that want to see these 'breaking' headlines and stories can collect them.

IQXP Software
http://www.iqxp.com

LiveWire Update Service
PO Box 1417
Fairfield, IA 52556
641-472-8393
http://www.livewire-cablesoft.com/

DTN_Jay_Froscheiser
-VP, Product Operations-
Posts: 1746
Joined: May 3, 2004

DTN IQFeed/DTN.IQ/DTN NxCore


Posted: Jul 31, 2005 03:13 PM          Msg. 2 of 5
David, can you provide an example? Unfortunately, the PR wire services charge people to send the press releases, thus, they often allow releases that aren't true news to come through. There is nothing we can do to flag these if the wire doesn't flag it. We send an unedited wire for nearly all of the news sources (other than DTN's own newsroom content).

BTW: This isn't new. There have been stock picking services touting their sites coming across the wires for years.

Jay Froscheiser
DTN - Trading Markets

David
-DTN Evangelist-
Posts: 113
Joined: May 7, 2004

I'd rather be...


Posted: Aug 1, 2005 05:38 PM          Msg. 3 of 5
Quote: David, can you provide an example?


The headline shows when you do a search for headlines on SIRI.
The actual headline came on Friday, 29 July 05.

The headline is: "Daytrading Streak Amazes the Skeptics While Wowing the Members"
The story ID is: 7958850
The News Source: CIW
The symbol alerts were on: :AMZN::EBAY::JDSU::SIRI:

The story is:
Jul 29, 2005
SANTA CLARA, CA
MARKET WIRE
Time-honored as one of the premier daytrader services on the Internet is the... etc...

Thanks!

David


IQXP Software
http://www.iqxp.com

LiveWire Update Service
PO Box 1417
Fairfield, IA 52556
641-472-8393
http://www.livewire-cablesoft.com/

Edited by David on Aug 1, 2005 at 05:45 PM

DTN_Jay_Froscheiser
-VP, Product Operations-
Posts: 1746
Joined: May 3, 2004

DTN IQFeed/DTN.IQ/DTN NxCore


Posted: Aug 2, 2005 07:43 AM          Msg. 4 of 5
We may end up dropping the Internet Wire (I think they are called market wire now). They have been known to accept these spam stories before. I will contact them to see if they will continue, if so, we will drop the wire from our service.

Jay Froscheiser
DTN - Trading Markets

David
-DTN Evangelist-
Posts: 113
Joined: May 7, 2004

I'd rather be...


Posted: Aug 2, 2005 11:31 AM          Msg. 5 of 5
Thanks for taking the time to look into this - both me and my customers appreciate it.
There is enough information overload without adding a form of spam into the news alerts.

Thanks!

David

IQXP Software
http://www.iqxp.com

LiveWire Update Service
PO Box 1417
Fairfield, IA 52556
641-472-8393
http://www.livewire-cablesoft.com/
 

 

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